A few weeks ago, a survey suggested that an endorsement from Sen. Francis 'Chiz' Escudero would bring a lot of votes for any candidate. Soon after this report, Escudero endorsed Sen. Noynoy Aquino for president and Jejomar Binay for vice president. In the latest Pulse Asia surveys, both candidates enjoyed a boost to their numbers.
Now, it seems, Escudero is looking to spread his influence further and is starting to endorse senatorial bets. There's already a radio ad with him endorsing LP senatorial bet TG Guingona. News reports also say that Escudero is supporting NP bets Ocampo and Maza.
It looks like the once presidential hopeful has now turned into a kingmaker.