Through the Lens: Life and Politics in Asia | Society | South Asia

Quitting the Corporate World to Promote India’s Indie Cinema

“People thought I was crazy, thought it was just a whimsical idea.”

Abhishek Sinha lived the much sought-after corporate life for 11 years, but his passion was for movies. So he quite the corporate world and built a business idea around his heart’s desire, founding PickUrFlick, an online platform for independent filmmakers. The idea, a far less lucrative one, had been evolving in his mind since his university days.

In this video, shot at an international film festival he organized in New Delhi in May, Sinha discusses whether the transition was as easy as it sounds.