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Soft Power

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The Developing World Is Not Sold On China’s Rise
July 19, 2013

The Developing World Is Not Sold On China’s Rise

A new poll finds that while the West believes China will be the most powerful country, others harbor doubts.

China’s Naval Strategy: Mahanian Ends Through Maoist Means
June 21, 2013

China’s Naval Strategy: Mahanian Ends Through Maoist Means

The Naval Diplomat reviews how his 2010 book on China’s naval rise has stood the test of time.

June 19, 2013

Soft Power: A U.S.-China Battleground?

Recent comments suggest China’s authorities are increasingly aware of the need to match U.S. soft power.

Soft Power? China Has Plenty
June 04, 2013

Soft Power? China Has Plenty

China has little attractive power – in the West. But then not everyone is watching China through Western eyes.

Asian Nations Are Not Popular Worldwide: BBC Poll
May 29, 2013

Asian Nations Are Not Popular Worldwide: BBC Poll

Pakistan and Iran are viewed more negatively than North Korea, while India and China’s popularity sharply decreased this year.

America’s Undiminished Power of Attraction
May 14, 2013

America’s Undiminished Power of Attraction

The possibility of free trade agreements such as TAFTA and TPP could change the game of world politics.

Japan's ASEAN Charm Offensive
January 22, 2013

Japan's ASEAN Charm Offensive

Japan and the ASEAN community have a long history of strong ties. Shared interests could push them even closer.

January 07, 2013

Destined To Fail: China's Soft Power Push

Beijing is expanding efforts to enhance its soft power. Events at home illustrate why such moves are headed for trouble.

Air Force's "Soft Power": Still Fiction
December 20, 2012

Air Force's "Soft Power": Still Fiction

Robert Farley explains that the U.S. Air Force is still unsuited to achieving soft power ends.

Navy Enthusiasts Get Air Diplomacy Wrong
December 17, 2012

Navy Enthusiasts Get Air Diplomacy Wrong

Adam Lowther responds to Robert Farley’s critique of the U.S. Air Force’s use of “soft power.”

American Airpower = Soft Power?
December 05, 2012

American Airpower = Soft Power?

Robert Farley argues “there is simply no way for the Air Force to develop an independent service ‘soft power’ concept.”

South Korea: Bollywood's Future Market?
November 15, 2012

South Korea: Bollywood's Future Market?

Brand Bollywood’s penetration of the South Korean market is an idea whose time has come.

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