Pacific Money

Third Straight Annual Loss for Nintendo: Is it Time to Embrace Mobile Gaming?

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Pacific Money

Third Straight Annual Loss for Nintendo: Is it Time to Embrace Mobile Gaming?

After slashing console sales forecasts, Nintendo CEO finally considers smartphones.

Third Straight Annual Loss for Nintendo: Is it Time to Embrace Mobile Gaming?
Credit: Wii U via Shutterstock

At last summer’s Electronics Entertainment Expo (E3) in Los Angeles, Nintendo’s stubborn CEO dismissed the idea of bringing Mario, Zelda, Donkey Kong, or any of the Japanese gaming pioneer’s other iconic characters to mobile devices.

“If I was only concerned about managing Nintendo for this year and next year – and not about what the company would be like in 10 or 20 years – then I’d probably say that my point of view is nonsense,” Satoru Iwata told The Wall Street Journal during the convention in June. “But if we think 20 years down the line, we may look back at the decision not to supply Nintendo games to smartphones and think that is the reason why the company is still here.”

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