Asia Life

In Social Media Addicted Indonesia, Beauty Pageant Adds Tech-Related Titles

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Asia Life

In Social Media Addicted Indonesia, Beauty Pageant Adds Tech-Related Titles

Miss Indonesia pageant added three awards based on a contestant’s online presence.

Residents of Jakarta, the capital of Indonesia and largest city in Southeast Asia, are the most active Twitter users in the world. Thanks in part to notoriously congested roads and massive traffic jams, many of Jakarta’s more than 10 million residents opt to spend a lot of time plugged into social media accounts on their smartphones. The city’s inhabitants are responsible for 2.4 percent of all tweets worldwide. As a whole, Indonesia is also Facebook’s fourth most active country in the world.

At last night’s Miss Indonesia pageant, two new titles served as a national reflection of lives increasingly spent online: Miss Chatting and Miss Social Media. A third award, Miss Online, was introduced in 2011.

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