China soft power

Ironically, Trump’s approach to international relations is playing the game of his proclaimed main enemy: Xi Jinping’s China.

Beijing is responding to past international criticism and a domestic economic slowdown while offering a cost-effective tool to deepen influence in the Global South.

China is experimenting with a new formula for soft power by integrating fashion, digital influencers, and lifestyle branding.

By strategically aligning soft power expansion with a revival of traditional culture, the Chinese government leverages successes like “Ne Zha 2” to enhance its domestic political legitimacy.

“Ne Zha 2” has shattered several box office records while sparking national pride in China's cultural strength.

Tencent's dominance in the gaming world has turned digital entertainment into a powerful vehicle for projecting China’s culture and influence globally.

Besides military tactics and economic statecraft, China leverages cultural and ethnic connections with Taiwan to achieve its political objectives. 

New research shows China is remarkably effective in promoting its authoritarian governance to a global audience. The United States must up its game.

CIs grew rapidly in the early years, thanks to a favorable geopolitical environment toward China. Can they rebrand and rise again under very different circumstances?

China has long been derided for a perceived lack of soft power. A smash video game hit belies that narrative.

Violent xenophobia and “wolf warrior” sentiments are at odds with the government’s emphasis on public opinion warfare.

While Beijing may not deliberately promote authoritarian regimes in Latin America, implicit risks to the dynamics of democracies arise out of engagement with China.