Tag
Coca-Cola
The Kit Kat in Japan, a Transliteration Success
By Layne Vandenberg
Transliterating company names into Chinese and Japanese has contributed to the success of popular brands.
Coca-Cola’s Hot Ginger Ale: World’s First Hot Fizz Hits Japan
Could hot carbonated beverages become Japan’s next big thing this autumn?
Return of China's Milk Issue
The death of a young boy after drinking tainted milk sparks a new debate about food safety standards in China.
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