August 05, 2019
The Kit Kat in Japan, a Transliteration Success
By Layne Vandenberg
Transliterating company names into Chinese and Japanese has contributed to the success of popular brands.
September 12, 2013
Coca-Cola’s Hot Ginger Ale: World’s First Hot Fizz Hits Japan
Could hot carbonated beverages become Japan’s next big thing this autumn?
December 03, 2011
Return of China's Milk Issue
The death of a young boy after drinking tainted milk sparks a new debate about food safety standards in China.