Tag
food and beverage industry
![The Kit Kat in Japan, a Transliteration Success The Kit Kat in Japan, a Transliteration Success](https://thediplomat.com/wp-content/uploads/2019/08/sizes/thumbnail/thediplomat-5879902290_d45b143af6_b.jpg)
The Kit Kat in Japan, a Transliteration Success
By Layne Vandenberg
Transliterating company names into Chinese and Japanese has contributed to the success of popular brands.
![Boozing in Beijing Boozing in Beijing](https://thediplomat.com/wp-content/uploads/2018/12/sizes/thumbnail/thediplomat-boozing-in-beijing-fav2.jpg)
Boozing in Beijing
By Layne Vandenberg
Exploring hybrid concepts in the Beijing food and beverage space.
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