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Gangnam Style
![Korea’s Branding Woes Korea’s Branding Woes](https://thediplomat.com/wp-content/uploads/2014/10/sizes/thumbnail/thediplomat_2014-10-26_03-16-17.jpg)
Korea’s Branding Woes
By Luke Stanhope
‘The Republic of Korea is a country rich in history, culture and creativity. It’s time to get the word out.’
![Politics, Gangnam Style Politics, Gangnam Style](https://thediplomat.com/wp-content/uploads/2013/02/sizes/thumbnail/4269_524396f23b521.jpg)
Politics, Gangnam Style
Korean pop superstar Psy has unwittingly been co-opted into Southeast Asia’s political scene.
![Psy’s Global Ambitions Psy’s Global Ambitions](https://thediplomat.com/wp-content/uploads/2013/02/sizes/thumbnail/15747_527c49e52adee.jpg)
Psy’s Global Ambitions
With performances in Malaysia, Brazil and South Korea, Psy is stepping up his sonic onslaught.
Gangnam Style Earns U.S. $8 Million from YouTube Ads
Psy’s Gangnam Style, the most watched YouTube video ever, has been a smash hit. What’s next for Psy?
![Could South Korea "Save" America's Relations with Pakistan? Could South Korea "Save" America's Relations with Pakistan?](https://thediplomat.com/wp-content/uploads/2012/12/sizes/thumbnail/6309670268_536d1ff446_b.jpg)
Could South Korea "Save" America's Relations with Pakistan?
While imperfect, America’s experience with South Korea could provide important lessons on how to develop stronger ties with Pakistan.
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