Tag
Li Ziqi
China’s Soft Power Play: Can Fashion and Digital Influencers Reshape Its Global Image?
By Xing Jiahui
China is experimenting with a new formula for soft power by integrating fashion, digital influencers, and lifestyle branding.
Will Internet Celebrities Become China’s New Channel for Projecting Soft Power?
By Jo Kim
Can the CCP co-opt the popularity of social media darlings like Li Ziqi without running their global appeal?
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