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Moral Authority: Australia at a Crossroads

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Moral Authority: Australia at a Crossroads

Entrenched interests and orthodoxies will inhibit the new Australian government’s ability to significantly enhance the country’s moral authority. 

Moral Authority: Australia at a Crossroads

Soft power can be a tricky thing for countries to pursue. Often the more a state tries to obtain or promote soft power the more it undermines it. This is because being attractive requires authenticity, and authenticity cannot be bought, it needs to be seen as organic and not contrived. Although this doesn’t preclude state investment in things like the arts, urban design, or the protection of wildlife and natural assets, yet even with the things the state can invest in, their control is not direct, and it is heavily reliant on civil society. 

Where countries can be more active with their soft power is enhancing their moral authority – the values they project, the laws they enact, and the institutions they develop that provide the practical implementation of these values. A country’s reputation as a just, reliable, and empathetic society can provide it with a global standing to significantly augment its conventional power.

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