May 18, 2017
China's Millennials: Consumer Superpower
By Mercy A. Kuo
Insights from Helen Wang.
April 06, 2017
Chinese Consumers Will Change the Global Economy
By Matthias Lomas
As China's massive population begins to spend more, the world will take notice.
July 04, 2016
How Does Starbucks Succeed in China?
By Taylor Butch
A look at the coffee giant's rapid growth in the Chinese market.
June 13, 2016
China’s Greatest Weapon: Chinese Consumers
By Kerry Brown
The case of Lancôme and the politicization of China's vast market.
April 27, 2016
China’s Consumer Revolution: Digital Demand, Global Scale
By Mercy A. Kuo and Angie O. Tang
Insights from Andrew Ballen
March 06, 2016
Australia’s Fashion Opening in China
By Hannah Bretherton
China’s evolving consumers offer Australia a post-mining boom opportunity.
May 30, 2013
Half a Billion: China’s Middle-Class Consumers
China’s burgeoning middle class offers tremendous potential for businesses in the U.S. and elsewhere.