Hallyu

After over six years, China has partially removed its ban on South Korean cultural content, but hallyu in China may never return to its glory days.

The Korean Wave, or hallyu, has seen ups and downs in Japan, but could exert political influence over the long term.

Obsessed with South Korean dramas, Vietnamese youths are oblivious to the atrocities committed by Korean soldiers during the Vietnam War. But their elders remember.

Kim Jong Un recently instructed the country’s propagandists to improve overseas messaging efforts.

K-drama, K-beauty, and Korean fried chicken in the UAE.

Non-Korean singers raise questions about race and identity in Korean pop music.

The streaming giant is reshaping Korean entertainment, even while boosting its popularity around the world.

People-to-people cultural diplomacy fuels the band’s burgeoning global fame and influence.

As the case of the UAE shows, Seoul has enticed greater relations via pop culture and reinforced its interests with economic power.

China may need to rationally rethink its approach to South Korea.

Cultural exchanges have started to become restricted, but can China really give up its addiction to Hallyu?